Healthy food marketing campaigns can include promotional/educational materials including posters, service line signage, morning announcement verbage and more. The Illinois Farm to School Network encourages schools to celebrate local foods on the menu or in taste tests with added fun and excitement. Why? When students find a sense of fun in the cafeteria, they are more likely to try new foods and there is less food waste. Promoting your farm to campaign will build excitement, interest and participation. Our Mighty Mini video, Marketing Farm to School, provides many ways to build the excitement in your campaign. You can access the videos on the Mighty Mini video tab.
The Great Apple Crunch is an example of a state-wide local food promotional campaign. In 2016, the IFSN will run a Harvest of the Month pilot program with five Illinois school districts. The Ilinois Harvest of the Month program will be open to all school districts in the spring of 2017.
Here are some materials from other states:
- Harvest of the Month, from Massachusetts Farm to School
- Produce Spotlights, from DC Farm to School
- California Harvest of the Month for schools
- Promote Your Program from Wisconsin Farm to School